
I’ve enjoyed playing around with Latitude, Google’s mobile location threadware, and the potential directions they could take it for the Android mobile platform. Currently Latitude is accessable on the Android Maps application. (this demo is from the first release and doesn’t show the Latitude functionality). But there are so many ways they could Latitude it with some of their other Google / Android apps & services, it’s a fun multidimensional design problem. User needs, friends in space, plans in time.
Yesterday Google announced some additional features for the Android Maps app including adding more overt social communication (err, “shout out”) to your friends on a map in Latitude – is the first real step I’ve seen of Google making it more explicitly social, though unfortunately not (yet?) integrated with your phone contacts.
You may also notice a new experimental feature called Updates that lets you communicate with friends and post messages. Start Latitude and click the “Updates” tab to shout out updates at friends when they’re at interesting locations, start a conversation when you’re at your favorite restaurant, or just add more details to your Latitude location for your friends to see. Your friends will also need to download this new version of Google Maps for Android in order to use this experimental Updates feature — they will not get your messages otherwise.
via Official Google Mobile Blog: Search by voice and transit directions come to Google Maps on Android.
Why this matters: Integrating location with social network / buddy lists (towards a true ‘presence’ for those who want to share and manage who sees what) is soon to come. Who will do it first, what pieces are in place and what needs to be added? How do users today find out where their friends are, and common tasks related to them? More importantly, are designers and engineers asking what do users actually WANT to do? How to bridge from existing behavior to new features and functionality on the go? How broad could this appeal be if you need to always open a Maps app to do it from? Answers to these questions will shape the emergent-yet-rapidly-maturing space of mobile social location expereinces.








