More evidence that the connection between users/customers/participants and what they experience approaches realtime. Experience design becomes experience refinement. New job title: Experience Tuner?
Blogging on location
As a way to create a more engaging, interactive and creative way for consumers to experience brands, stores and events, expect to see more “blog bars” (computer terminals which give the public the ability to post in real time and on location) to pop up in such settings. Consumers will have the opportunity to post fresh thoughts and reactions, pose questions, and receive immediate response. Art Basel recently featured a blog bar, and The Metropolitan Museum of Art is currently hosting a blog bar, with eight computer terminals, at their current blog.mode: addressing fashion exhibition. The public can post their reactions to the show and ask questions which curators will respond to; in short, the blog bar is meant to “provoke commentary.” …
Young people often tell us how important their online lives and identities are, so the ability to immediately link participation in a real world event to the online world only adds value to the experience. Additionally, expect physical spaces to increasingly include virtual components, creating a mash-up hybrid environment.
Funny enough, don’t expect this from the airlines anytime soon. What if you had a 2 hour delay on the tarmac and nothing to do but type in how it made you feel into the tray table? They couldn’t handle the deluge… then again, if you edited out the profanities, think about how rich and earnest the feedback would be.
0 Responses to “Tell us, did you like it? Now!!”